Fractional CMOs – what are they and why does your startup need one?

As an entrepreneur building a startup, you might not have the money or the need for a full-time marketing executive. But as a growing business you need the expertise that a seasoned marketer brings. That’s exactly where fractional CMOs like me come in. A what? CMO? Fractional CMOs have been a growing trend in the past few years, providing the knowledge and flexibility of an on-demand resource, with services including:

Emily Foucault
  • Developing your marketing plan, defining target market segments and a go-to-market strategy

  • Setting your positioning, messaging and storytelling framework

  • Mobilizing your existing team

  • Conducting agency reviews

  • Defining product marketing launch plans

  • Executing a specific project

A fractional CMO essentially reduces your overhead costs while still adding a seasoned marketing professional to your team. What’s the relationship like working with a fractional CMO? It's whatever you need it to be. As an extension of your startup team, fractional CMOs like me can work with your company on demand, on a retainer, on an interim or on an advisory basis.


Fractional CMOs allow you to borrow instead of buying the services of a seasoned marketer, bringing them onto the team for as long as necessary without the hassle and costs of interviewing, hiring and onboarding.

So, are you ready to take your startup marketing to the next level? I’d love to tell you more about how working with a fractional CMO can help take your business to the next level. Book an introductory meeting with me by clicking here or send a note anytime to info@thinkhatch.ca.

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