• Emily Foucault

How are you managing?



So you have to manage a project…where do you begin? Interestingly enough, I suggest you begin at the end. Start with the end goal in mind. Initiating a project with a clear understanding of your client’s (and your) unique goals is absolutely crucial to its ultimate success. Always keep in mind, that you’re leading a team towards a collective finish line that you’ll cross together, and a good start is directly tied to a successful finish.

Ready to get started?

Be prepared. First, get everyone who is involved in the project on the same page. Determine and outline the scope of the project and its specific deliverables. Sometimes it’s up to us as project leads to take on the role of translators and effectively define the project in real, actionable language that everyone involved understands.

Be clear. Identify any known risks. Be aware of any time and resource constraints. Know your budget. As project managers, it is up to us to manage every, single detail – big or small, every cog in the wheel is under our watchful eye. That doesn’t mean you have to take it all on by yourself. On the contrary, if you’re taking it all on, then you’re doing something wrong as a project manager. Surround yourself with a competent team that you can rely on. Divide and conquer. Clearly communicate everyone’s individual roles and responsibilities. Create and outline realistic deadlines. You’ll be amazed just how big of a time-saver (and problem-avoider) having clearly defined roles and deliverable actions can be.

Be flexible. In short, be whoever your team needs you to be at any particular moment (within reason of course, let’s not go overboard). Remove roadblocks and be quick and thoughtful about solving problems in the moment. It’s always better to over share as a project manager. Over communicate to your team members and project stakeholders, so everyone is engaged with a truly vested interest. Sharing is caring, after all.

Be resourceful. Let’s face it, you’re not expected to be an expert in absolutely every subject matter, but you are expected to know where to find the answers. Leverage the marketing and business tools that are already out there for you. Some amazing project management, social media management, and communication tools worth looking into include:

Slack – “a business communication platform and a new way to communicate with your team. It's faster, better organized, and more secure than email.”

Asana – “a web and mobile application designed to help teams organize, track, and manage their work.”

Sprout Social – “an all-in-one social media management platform bringing brands and people together.”

AnswerThePublic – “a search listening tool for market and customer insight and SEO; search data that can help you read people’s minds and make better decisions as a result.”

Be accessible. Communicate regularly with your internal team, your clients, and your audience. Appreciate the fact that no job exists in isolation. Surround yourself with like-minded people and you’ll quickly realize that we are in this together. Practice empathy, be aware of current situations and be accessible to your team. All good relationships start with good communication. Communication is key.

Be real. Be realistic with your team and with yourself. Your role is to keep things moving smoothly, efficiently, and with the right purpose. You have a team of competent professionals looking to you for project direction. Lead them and let them do what they’re good at. Remember, teamwork not only makes your project management task a little easier, it also brings together the thoughts, ideas, and contributions of many into one neatly wrapped, on time, on budget, and completely organized project.

You don’t have to take this journey alone. Consider us an extension of your team. At ThinkHatch our collective is our (not so) secret superpower. We’re here whenever you’re ready to get started. Let’s connect and be remarkable in our journey to break through that finish line together.