• Emily Foucault

How social media can help a growing startup in 2019

If you want to be where the potential clients and customers are, you better be on social media. No, this article isn’t from 2015 – it’s 2019 and many startups still don’t realize the power that well-managed social media accounts can have to grow their operations.

According to a 2018 study from Ryerson University, about 94% of online Canadians use at least one social media platform. Facebook is the most popular, with 84% using the platform, followed by LinkedIn at 46%, Twitter at 42% and Instagram at 37%. According to not-for-profit-company Canadian Internet Registration Authority (CIRA), four out of five Canadians say they keep up to date on current events using social media.

So, simply put – you need to have a robust social media presence if you want to be where the people are.

Building a social media plan into your marketing strategy from the start of your business is key to growing your following – it will also help your team to get in the habit of staying consistent in posting.

Let’s dig into some of the top ways that social media can help your growing startup business.

Benefits of social media for your startup business:

Generate brand awareness

People can’t use your business if they don’t know about it. Social media can get the word out there, and quickly. Since all the major social media networks are free to join, the barrier to entry is extremely low. The low barrier to joining means there will be lots of eyes on your social media pages. It is important to have goals and strategies for what you want out of your social media. Reach out to ThinkHatch to get you started with brainstorming, strategy setting and content creation for your social media pages.

Social media is the place to show customers what you’re all about! Build connections with your brand fans by sharing the values your startup is built on, the behind the scenes stories and what makes your company stand out. Have a true and authentic brand voice and let it shine consistently across all your platforms and accounts.

Looking for a goldmine of customer and competitive intel? Search no further! Social media platforms allow you to target specific audiences and also to listen closely to their comments and reply directly.

The social platforms also provide open access to your competitors and the audiences they are targeting. You can easily research their tactics and build on their successes, while also learning from their mistakes.

Marketing budgets for a growing startup are naturally limited, and social media allows for small businesses to reach large and targeted consumers quickly and easily. No matter what the budget, there are options for brands to engage and reach their business goals on social media.

Interested in more information on how to best use social media for your growing business? Looking for a partner to help manage your startup’s social presence? Reach out and let’s talk about how we can work together to reach your business goals.