• Toolbox Marketing

Six Ways SMBs Can Market Like a Fortune 500 Biz

In many ways, large companies have a lot to learn from smaller firms. SMBs are nimble, customer-focused and frequently more in sync with the latest trends because they have the luxury of being experimental. Fortune 500 companies are not always known for their innovation.

But large businesses also have things to teach SMBs, especially around marketing. Much of this is around process and fundamentals. What larger firms lack in innovation they make up for in terms of a solid foundation. So while big companies can learn from smaller ones, they also have something to give.

With that in mind, here are six ways that SMBs can up their marketing game by following bigger firms.

Read the full article here.