Our understanding of various industry landscapes, along with knowing what makes a desired audience tick and the determination to out-smart the competition, makes ThinkHatch right for your business needs! We are a perfect fit for a startup that wants to move strategically and efficiently with the goal to get noticed. 

We are thinkers & hatchers.

Emily Foucault


Emily is the Founder and CEO of ThinkHatch, she is a well-rounded marketer with over a decade of experience at some of the largest global marketing, media and strategic agencies (MediaCom, Hill+Knowlton and Rosetta Interactive). She provides a service where her marketing expertise meets her love of working with entrepreneurs. Emily knows that every business has a story to tell and she takes that story and translates it into a strategic plan that converts results. She believes you can’t look from outside the box when you’re in the box, so she gives the outside perspective that every business with a dream and a vision needs. Clients recognize that Emily genuinely wants their business to succeed and she works tirelessly to make it happen.


In her commitment to giving back to the community, Emily is a supporter of CAMH (Centre for Addiction and Mental Health) and founder of the charity campaign #HelpOurPetsTO. She is proud to be a mentor for the Tease Tea Founders Fund and a judge for The Canada Innovation & Entrepreneurship Awards (also known as the CANIE Awards). 


Emily is a contributor to publications and a speaker and panellist at events. She has been recognized for her achievements with an Honorary Award for 2018 Female Entrepreneur of the Year, Startup Canada, a 2018 Finalist for the Notable Life Woman Award and a 2018, 2019 and 2020 RBC Women of Influence Nominee.

Michelle is an accomplished marketer and relationship builder with deep experience working with lifestyle brands, consumer electronics and social enterprises, most notably at Microsoft, WE  and Apple. She balances and aligns her understanding of the corporate world with experience in strategic marketing. She is purpose-driven and her goal in working with small businesses is to help them become more purpose-driven. In her commitment to giving back, she founded the organization Lift: The Bra Project. 

Michelle puts her strong organizational skills to use in project management. There isn’t a project she takes on that she doesn’t put her heart and soul into! Learn more about Michelle’s experience and connect with her here.

Michelle Cinapri

Director + Strategist

Irene Lee

Director | Finance

Irene is a Toronto-based outsourced CFO. Taking a different path than the typical trajectory of accountants, she joined small agencies and firms to pursue her entrepreneurial spirit and understand every aspect of accounting as well as what it takes to run a business. An excellent communicator and passionate collaborator, Irene helps inspire business owners to understand how the numbers can inform strategy. 

Irene owns a virtual accounting and bookkeeping firm, helping small-medium sized businesses focus on what they do best while she works on their books, and gives them direction on best accounting practices. Impact Accounting & Finance CPA aims to empower leaders to not be afraid of numbers and to understand and leverage them to make well-informed business decisions.

When she is not working on numbers, she is focusing on hitting the coldest places on earth for adventures!

Sarah is an innovative sales and marketing leader focused on helping businesses and individuals achieve success.  With over 15 years digital media and sales leadership experience with online publishers like the Yellow Pages Group, VerticalScope and Autoguide.com, Sarah takes an action-oriented approach to providing counsel to clients, creating growth strategies, and scaling businesses.  

She is passionate about helping start-ups and small-medium businesses win and believes that having a plan is key to that success.  Whether it is building a customer journey, path to sale, enablement plan, or systems flow, she can understand the mission of a business and envision a way forward to achieving it.  Sarah sees local economy as the cornerstone of our society and believes the more people she can help to get started successfully, the better for everyone.

Originally from Calgary, with roots in the Maritimes, now living in Toronto, Sarah believes she has the right mix of pan Canadian hospitality and attributes these influences to her optimistic outlook.  She consistently applies her dedication to helping others in her own business, Le Cirque De La Nuit.  A performance arts organization that provides an inclusive platform for the circus arts community.  Simply put, Sarah loves to help others realize their dreams and believes that impacting the world in this way will lead to a life well lived.  

Sarah Benteau

Director of Growth

Krystal D'Souza

Director | Digital + Social

Krystal D’Souza knows how to bring your brand to life online. 

Specializing in social media management, web design, and content creation, Krystal has nearly a decade of experience working with multimillion-dollar companies and start-ups alike, most notably with The Property Brothers, Bed Bath & Beyond, and Genesis Motors. Krystal has garnered a plethora of wins for her clients based upon one simple principle: if content is king, integrity is queen.

A creative to her core, Krystal writes compelling copy and has the tactical experience to create the imagery to support it. She thrives behind a screen or a lens and bad wifi is her kryptonite. Connect with Krystal here.

Lori is a Toronto-based PR and content marketing professional at the intersection of technology, creativity, and strategy. With a degree in journalism, Lori began her career working in a newsroom covering national news for a digital audience. Her career evolved into entertainment, working in PR and Marketing for large Canadian retailers. For the last few years, Lori has led strategy and media relations for startup beauty, lifestyle, and cannabis companies. She is super passionate about all things wellness, woo-woo and astrology and would love to one day be the Canadian goop!  Connect with Lori here.

Lori Harito


Alfredo C. Tan


Alfredo C. Tan is the first Chief Digital & Innovation Officer for WestJet Airlines, leading a team responsible for building a culture of innovation while significantly enhancing WestJet’s digital capabilities. He is a former Facebook and Instagram Executive in Canada, where Alfredo was a founding team member (2009). He went on to work in Asia-Pacific to help launch Facebook and Instagram in the Philippines. Similar management and leadership assignments brought him throughout Southeast Asia and Latin America.


Alfredo is an Industry Professor in the Strategic Management Faculty at McMaster University and a guest lecturer in The Directors College’s Innovation Governance program for Board Directors. He currently sits on the Digital Advisory Board at the World Aviation Festival, the University of Waterloo, the Advisory Board on Innovation at McMaster University and provides research support for the McMaster Digital Transformation Research Centre (MDTRC). He is a member of the Leadership Council at the Perimeter Institute for Theoretical Physics. 


Alfredo is currently completing a graduate law degree at the University of Toronto Law School where he is specializing in Innovation, Law & Technology. He holds a Bachelor’s degree in Forensic Science & Biology, and an MBA with a specialization in Information Systems & Technology. Alfredo is a Harvard alumnus and graduate of the Advanced Management Program (AMP) at the Harvard Business School. He is also a member of the Young President’s Organization (YPO). 


Alfredo owns a small consulting practice, Escape Velocity Ventures, where he provides guidance, advisory work and keynote lectures to organizations throughout the world. He is a frequent Keynote Speaker at conferences around the world and has been profiled in many leading industry publications.

Once we delve into the landscape of your business along with your goals, insights and challenges, we research, plan and develop a strategy that works for you. Our goal is always to work with you as an extension of your team.

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